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Know Your Competitors' SEO Strategy

Stoney deGeyter believes that knowing your competitors' SEO strategy is nearly as important as knowing your own -- so he provides tips on analyzing your competition. You want to learn from them but not mimic them, building your own strategy based on that knowledge.

There are three types of competitors you should review: "those naturally ranked in the search results, those dominating the paid ad results and those that are offline but targeting your same audience," deGeyter writes. He suggests tools to help identify the SEO techniques of each of the three competitive types.

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