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Advertisers Start Talks With Actors' Unions

Advertisers and agencies kicked off contract talks with the two actors unions, the Screen Actors Guild and the American Federation of Television and Radio Artists. The two sides are bargaining against the backdrop of a bitter labor dispute between SAG and the major Hollywood studios, which are at an impasse after the union rejected a last ditch offer from the studios over the weekend.

Although the ad industry employs more actors than either television or film, the upcoming commercial contract has not garnered anywhere near as much attention as the Hollywood drama.

At issue is a complete overhaul of how to compensate commercial actors. A 2006 study produced several alternatives, including one that would pay actors based on ratings, or the number of people an ad reaches, rather than the number of times it airs.

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