Michigan Stadium, a 107,601-seat facility that turns 100 next year, is taking advertising for the first time, pulling in Coca-Cola, Meijer and Google Gemini as the first three brand
sponsors, The Athletic reports. Their logos will be displayed in the Big House. “As we introduce this partner program, we will do so with care and purpose, ensuring that any brand
partner presence is strategic, tasteful, and aligned with the values of the University of Michigan,” Warde Manuel, athletic director, in a statement. Read the whole story at The Athletic »