Omnicom's BBDO laid off about 50 staffers at its Troy, Mich., office Wednesday, after shedding 145 people in November. BBDO Troy's only client is Chrysler, for which it handles its namesake,
Dodge and Jeep brands, as well as parts, service, dealer, corporate image and financial advertising. Sibling PHD, another Chrysler shop, let go about 30 staffers who worked on the business on
BBDO's latest layoff, which affects nearly every discipline, amounts to a 10% staff cut, leaving a staff of about 475. The shop's November cut represented about 22% of the staff, and left about 525 employees. The PHD layoff is believed to represent 15% of its staff.
Last year, Chrysler spent an estimated $890 million in major measured media on its namesake, Jeep and Dodge brands, down 29% from 2007's total of $1.26 billion, per Nielsen. The 2006 total was $1.38 billion.