Don't forget the brand. Garrett Pierson provides tip on how to add the brand when relying on search engine optimization (SEO), pay per click (PPC) or social media to market online. For SEO, he
explains, marketers will find it as simple as adding the brand name to the meta tag on the home page. The task could boost brand names in the rankings in Google, Microsoft and Yahoo search engine
queries.
Pierson recommends that marketers stay on message when relying on several media to communicate ideas. "Once your brand becomes recognizable and you provide great content to
the readers and groups on these social sites you will find an increase in brand awareness and more than likely a boost in sales," Pierson writes.
Read the whole story at Search Engine Journal »