T-Mobile Backs Grammy Celebration Tour

  • March 2, 2009
For the second consecutive year, T-Mobile will be the presenting sponsor of a five-city Grammy Celebration Concert Tour. The tour, officially presented by T-Mobile Sidekick, will feature established and up-and-coming musicians such as Leona Lewis, Katy Perry and LL Cool J.

Tickets for the shows will be available through special, in-store contests and giveaways at select T-Mobile retail locations in the five concert cities (Los Angeles, San Francisco, Boston, Miami and New York City).

In addition, T-Mobile will support the concert tour with an integrated marketing campaign including grassroots support with street team activations and in-market radio promotions.--Aaron Baar

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