For the second consecutive year, T-Mobile will be the presenting sponsor of a five-city Grammy Celebration Concert Tour. The tour, officially presented by T-Mobile Sidekick, will feature established
and up-and-coming musicians such as Leona Lewis, Katy Perry and LL Cool J.
Tickets for the shows will be available through special, in-store contests and giveaways at select
T-Mobile retail locations in the five concert cities (Los Angeles, San Francisco, Boston, Miami and New York City).
In addition, T-Mobile will support the concert tour with an integrated
marketing campaign including grassroots support with street team activations and in-market radio promotions.--Aaron Baar