• Reuters, Wednesday, March 4, 2009 9:32 AM

To reach readers interested in more than business and financial news, The Wall Street Journal is expanding its sports coverage to six days a week, starting this week.

The paper previously had a sports page on Fridays only -- in its Weekend Journal section. The new sports section will run Monday through Saturday. (The paper does not publish on Sundays.) The Journal wants to use the new section to produce analytical articles and statistics and graphics packages, says sports editor Sam Walker. Early stories will include a "big-picture analysis" of major sports leagues and a statistical package about golfer Tiger Woods.

The expanded coverage fits into owner Rupert Murdoch's desire to compete with The New York Times and other media outlets by offering stories to attract a wider base of readers and advertisers. Automakers, drug and beverage companies are among the marketer who have expressed interest in the section so far, say executives.

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