• ClickZ, Thursday, March 5, 2009 5:15 PM

If you're sitting there scratching your head wondering about the best use for Twitter, Tessa Wegert serves up details on a couple of success stories. I'm the first to admit that I didn't get Twitter at first, but the post provides details on campaigns for @Zappos and @WholeFoods to aid in the discovery.

Wegart writes about the CEO who brings consumers into his life: Zappos' CEO Tony Hsieh, who shares intimate moment with Twitter followers. If "not for his occasional talk of celebrity-filled parties and television appearances, you'd think he was an average guy," she writes. And "that's what makes him so endearing." WholeFoods, Wegert explains, takes a completely different approach.

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