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IKEA Will Bus Shoppers In Detroit To Suburban Store

IKEA is linking its suburban megastore in Canton, Mich., with the shopping and entertainment attractions of downtown Detroit through a shuttle that will run hourly for four consecutive days each month, Christine Ferretti reports. The 40-seat bus, covered with IKEA's logo and a picture of its iconic Poäng chair, will take patrons from the store to Campus Martius Park in Detroit and back in conjunction with various events at the park.

"While the IKEA store sits here in Canton, it was built to serve the entire metro Detroit market," says Kelly Frieze, store manager of IKEA Canton. "We're looking to broaden that appeal."

IKEA has offered a similar service at its store in Elizabeth, N.J., for three years and has a water taxi and bus shuttle at its Brooklyn, N.Y., location, which opened last summer. "Anything that improves the understanding of all the options available in metro Detroit is a plus," says Christopher Baum of the Detroit Metro Convention & Visitors Bureau.

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