• Brandweek, Tuesday, March 17, 2009 11:30 AM

"Dancing With The Stars" winner Brooke Burke will star in a campaign for two new sugar-free "superfruit" Jell-O gelatins -- strawberry acai and raspberry gogi, Elaine Wong reports. The new low-calorie offerings also contain vitamins A and E, according to Kraft.

The "Red Haute Flavors of Summer" campaign features Burke educating consumers on the benefits of the new varieties. Print ads will run in the April and May issues of Redbook, People, Self and Kraft Foods' Food & Family magazine. There will also be a spreadvertorial showing consumers how to incorporate the new flavors into "fun, fitness and fashion." TV starts in May.

The brand is tapping into the superfruit trend, which has been introduced in categories such as applesauce and yogurt, as a way to combine "some of our most popular gelatin varieties so our consumers can enjoy both an exotic and familiar combination in one sweet snack," says Kraft's Joyce Hodel.

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