Google has released two new display ad templates that allow you to easily create online coupons to run on sites across the Google content network. Digital ad agency Razorfish, which will continue
to test display ad building templates, has begun to use the tool and sees it "as a great creative sandbox, allowing us to quickly test and iterate with new ad formats and capabilities that simple text
ads can't offer," says Danny Huynh, associate search director.
Each new template has a slot to feature a price or a discount such as "20% off." Extra room on the coupon provides a place for a code. As with any of Google's coupon templates, marketers can easily edit ads to change the discount level, prices and any other customizable aspects.