Boost Mobile on Friday launches the fourth installment of its "Unwronged" marketing campaign in which unspeakable taboos, from eating a breakfast burrito while performing an autopsy to having
three-foot-long underarm hair compare favorably to the horrors of incremental wireless fees.
The new spot has a grown man, unshaven and completely uncouth, being carried by his father in a
baby carrier.
The effort promotes Boost Mobile's recently launched Monthly Unlimited plan that offers unlimited talk, text, Web and walkie-talkie for $50 with no hidden fees, extra taxes or
long-term contracts.--Karl Greenberg