The Search Engine Marketing Professionals Organization's (SEMPO's) "The State of Search Engine Marketing 2008" report shows "overwhelming interest" in behavioral targeting techniques, with
three-quarters of advertisers claiming they would bid more for clicks targeted to consumers, according to John Gaffney.
"As reported last week, North American spending on SEM for 2008
will total over $13.4 billion. Paid placement took 88 percent of that spending, or $11.9 billion," Gaffney writes. Other notable trends: SEM's "poaching budget" from other marketing channels; the
widening gap between Google and other search engines.
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