ToysRUs spent $5.1 million on the domain name Toys.com, but Google has reportedly delisted the URL in its search engine, according to Andrew Allemann. The value of Toys 'R' Us' multimillion dollar
purchase has now been "relegated to type-in traffic and potentially some of the inbound links to Toys.com," he writes.
In a post earlier this month, Allemann explains ToysRUs.com
ranks No. 1 for the term. Toys.com ranks No. 4. He warned Toys 'R' Us could lose Toys.com's ranking for the term "toys" by forwarding the domain to the company's Web site, ToysRUs.com. "It also
appears the toy company could use some help managing its domain names," he writes. For example, it owns the typo ToyRUs.com (no "s" on the end of "toys"), but it doesn't forward to the company's Web
site toysrus.com.
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