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Link-Building Basics For New Sites

While Web sites that have been around for years attract a substantial number of links when well promoted, how do you move new sites up the ranks of search engine queries? Dana Larson has five link-building tips to get you started.

For starters, Larson writes, don't forget about your community. Links from local organizations such as the Better Business Bureau or the Chamber of Commerce are helpful for geographic-specific terms and topics. She also suggests locating other local businesses and organizations that maintain lists of businesses to request a link from them. "Focus on attracting links that add value to Web site visitors and best represent your most important keywords at the same time," she writes.

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