Johnny Rockets Does A Slider Launch

  • March 27, 2009
Johnny Rockets, a quick-serve burger chain, is launching a range of "mini-food" menu items. The company, with 260 restaurants, says the move is meant to follow a consumer trend favoring smaller portions.

The chain will introduce five varieties of Slider Hamburgers, plus Mini Hot Dogs and Mini Chili Dogs to its menu.

Other upcoming menu enhancements include the addition of a Caesar salad, Chili-Cheese hamburger, (a new spin on an old classic), and flavorful new shakes.--Karl Greenberg

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