The cinema ad industry has a new client. The Federal Reserve plans to launch a commercial in movie theaters around the country to warn homeowners about foreclosure scams. Like many consumer
product ads, the Fed's spot is designed to extend the reach of the content on the Federal Reserve Web site.
The 30-second ad will run in 14 cities that are struggling with
high-foreclosure housing markets and an outbreak of scam artists charging for information that is free from the government. The closing shot in the spot guides viewers to foreclosure tips and other
housing-related information on the central bank's site.
Initially, the ad will run before movie previews for a week starting April 9 in theaters in Arizona, California, Georgia, Florida, Michigan, Nevada and Ohio. Produced by National CineMedia, the ads are costing the Fed $9,000 for production and placement.