SEMGeek's "Back to the Classroom PPC" blog series begins by highligting the importance of creating a template documents for the different phases of client relationships.
The detailed
plan steps through each phase: discovery, where goals are discussed; planning and strategy; setup and launch; optimization and expansion; and monthly performance reports. "Providing the client with a
detailed plan of what you are doing to help their online marketing efforts is a WIN-WIN for everyone," the blog notes.