Recently released features in Google's Insights for Search have made the tool more useful for paid and organic search marketers, according to Erica Barth. The new features offer the ability to filter
by region and search type, as well as break down the percentage of search volume by category.
For instance, iGoogle loyalists can now monitor top and rising searches for specific
categories, sub-categories or sub sub-categories from their iGoogle home page, Barth writes.
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