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Carnival Uses Digital Aquariums As Bait For Passersby

  • Promo, Tuesday, March 31, 2009 11 AM
Carnival Cruise Lines is placing interactive digital "aquariums" into empty store windows in Baltimore, Dallas, Houston, Los Angeles, New York and Washington, D.C., through the end of April, Brian Quinton reports. The virtual aquariums aim to entice customers with their mobile interactivity.

When passersby walk past the window display screen, seaweed and underwater plants move in response. A window sign instructs them to call a number on their cell phones. The promotion uses computer vision, Flash animation and mobile gaming software to let them create, and then control, their own fish in the aquarium using their phones.

When they're finished, users receive a thank-you SMS message inviting them to visit online for additional activities and information.



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