Google AdWords offers a placement performance report that can help you remove under-performing Web sites from your campaign, according to Joe, who provides a few tips on the tool. Depending on how
poorly a Web site is performing, you can exclude your ads from that site at varying levels to enhance its performance, he writes.
You can also exclude your ads from entire categories
of content -- including "crime, police & emergency," "death & tragedy," and "military and international conflict."
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