You don't need to give up total control to get results when working with SEO experts, according to Stoney deGeyter.
The balancing act ranges from deciding how much sensitive
information and site access to give the SEO firms, to vetoing recommendations yet still getting results. "The amount of access the SEO needs and time you'll be required to invest in a particular
campaign can dramatically change the dynamic of the campaign as well as the SEO's ability to ensure the campaign's success," he writes. "Having this information before you begin can help you plan and
prepare for the logistics of campaign implementation."
Read the whole story at Search Engine Guide »