In the April 2, 2009
Online Media Daily, the
story "AdMeld Platform Leverages Dynamic Pricing,
Advanced Targeting" implies that the ad optimization technology provider includes efficiency-related money savings in its revenue lift numbers for publisher clients. To the contrary, 70% of the total
value AdMeld generates for clients comes in the form of revenue lift, while -- entirely separate from revenue lift -- 30% comes in the form of efficiencies.