Google has begun showing local responses to non-geographically targeted search queries, sending SEO bloggers across the blogosphere buzzing. It appears Google now bases the 10 local results on the
browser's IP address, rather than city, ZIP codes and more. Mike Blumenthal believes this change will dramatically enhance the role of local data in search.
Blumenthal estimates the
change gives local listings a "61 fold increase of exposure if the 10 Pack is shown on all of those searches." Aside from his own views, he notes links to others SEO experts such as Matt McGee and
Greg Sterling.
Read the whole story at Understanding Google Maps & Yahoo Local Search »