Do you need to know how to rotate ads within a campaign, or if Yahoo bases ad optimization only on performance statistics? The Yahoo Search Marketing blog answers these and other questions
advertisers asked in recent Webinars on optimizing ad placement.
In another example, in answer to the question if advertisers should "delete any ads running under 20 percent," the
recommendation is against "using specific percentages as a factor in determining ad performance, because each keyword market is different. But you should use ad optimization and test different ads,
which will enable our system to optimize to the better performing ad."
Read the whole story at Yahoo Search Marketing »