Sergio Gomes tells us about an AdWords feature that lets marketers schedule ads in advance through a timer, automatically, without requiring manual intervention either to enable and disable them. He
provides several examples and instructions on setting the start and end for times and days.
Gomes writes that scheduling applies to all active ad groups and ads. He explains that the
scheduling tool provides a way to increase or decrease your bids at certain times.
Read the whole story at Google AdWords API Blog »