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DOOHA Winner: Gilmore Group, Walgreens, One Times Square Digital Display System

Most Innovative Use Of A Digital Out-of-Home Platform

Walgreens' One Time Square electronic display soars 22 stories (212-feet-high), is made up of 16,000+ feet of total digital video display, and is produced by 12 million LEDs and 13 giant plasma video screens all formatted for photography, video, motion graphics and real time updatable text. It generates over 2 million estimated impressions daily and is the largest of its kind in the world.

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