• by OMMA Editors , September 12, 2021

E*Trade’s campaign powered by Movable Ink consisted of a hyper-personalized email celebrating investors’ successes in 2020 and offering further guidance to navigate the markets in 2021. Investors were given a checklist of next steps, tools and resources to help them meet their investing goals in the year ahead. Despite the challenges presented in 2020 including periods of increased market volatility, the educational campaign prompted customers to get excited about what’s to come and helped solidify their relationship with the brand.