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DOOHA Finalist: Organic, Inc., Bank of America's NFL-Themed Trivia Campaign

Most Innovative Use Of A Digital Out-of-Home Platform

Targeting football fans in Times Square, in New York City, and fans at Victory Park Plaza, in Dallas, Organic teamed up with Megaphone and created an NFL-themed, multiple-choice trivia game that passersby could interact with on their mobile phones. 

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