Horizon Media, A&E Television Network's Andromeda Strain
Horizon developed a two-day tease-and-reveal campaign playing on the plot of the miniseries, which revolves around a
mysterious entity from outer space. The digital component of the A&E campaign included sports arena signage in multiple markets, through the Arena Media Network, to take advantage of the large
summer season sports fan crowds, a NYC subway station domination with interactive WallFX technology from Monster Media, and a national cinema campaign to demonstrate the cinematic larger-than-life
feel of the television event.