• by Staff Writers , April 9, 2009

Best pairing of advertising and venue

Interactive screens in the retail store displays of two key Citizens branches in Boston and Philadelphia reacted to foot traffic; through a camera installed in the display that observes and analyzes the data, users' movements will grow grass and with enough movement will grow flowers in the display while the Green$ense bird flutters in the background dropping coins, representing the .10 cents participants in the program receive with each paperless transaction.