Horizon Media, GEICO and Ecast
To make the campaign relevant within the bar venue, GEICO and Ecast brought the popular GEICO Caveman icon to life, infusing him with a little dance fever. Full screen video on Ecast's digital jukeboxes showed the Caveman grooving side-to-side, ready to boogie down on a lighted dance floor. Skyscraper and leaderboard ads encouraged bar patrons to make him dance and, when interacted with, launched the mini-site. Consumers could also choose songs from a playlist of "Caveman-recommended" songs.