Commentary

DOOHA Finalist: CineMedia, OfficeMax, "Life is beautiful. Work can be too."

Best integration of content and short-form advertising

 OfficeMax

Short :06-:10 bumper spots with bouncing fruit made of rubberbands falling from a tree leitmotif kept Office Max front of mind during pre-show attractions when coupled with the full whimsical :60-spot by The Escape Pod Agency featuring the tree.

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