Commentary
DOOHA Finalist: Goodby, Silverstein & Partners for Sprint's "In-Theater Cell Phone" campaign
- by Staff Writers , April 9, 2009
Best Campaign: National
Part witty silence-your-cell-phone announcement, part branding ad, part Hollywood spoof, the "Happy the Hedgehog" in-theatre spot gained notice for its wry content and effective messaging ("It takes many calls to make a movie and only one to ruin it").
