• by Staff Writers , April 9, 2009

Best use of interactive technology

Brought to life by Kinetic's experiential marketing experts, Destination Media Group, with planning by Mediaedge:cia, this effort used nighttime video projection media equipped with directional audio synchronization at club venues; subway projections flashed images on tunnel walls, turning the train-car windows into glimpses of the Remy Martine "Speakeasy"; and amotion-activated interactive window and pop-up store simulacrum on a Manhattan storefront, designed to resemble a sliding peephole on the closed door of a secret VIP party.