• by Staff Writers , April 10, 2009

Best Integration with Traditional Media

To promote its Person of the Year issue, Time magazine enabled readers to upload their own photos via mobile devices or a microsite, with the chance of having them displayed in a mock cover on the Reuter's Times Square billboard. Once staffers chose appropriate submissions they were displayed, phographed and emailed back to participants. Over 40,000 images were displayed in Times Square.