• by Erik Sass  @eriksass1, April 16, 2009

  Haire Named CEO of Parade

Jack Haire has been named CEO of Parade Publications, one of the nation's largest newspaper-distributed magazines. Haire -- who served as publisher of Time magazine from 1993 to 1998, among other executive positions -- is set to replace outgoing Parade CEO Walter Anderson, who is retiring on July 1.

In addition to his stint at Time, Haire served as executive vice president of Time Inc., president of the Fortune-Money Group, and vice president of sales and marketing at Entertainment Weekly during one of its most successful periods. More recently, Haire started his own business in 2006 -- Haire Media Ventures -- which focused on innovative approaches to advertising, advising CNET, Quigo and Hallmark, among others.

The news of Haire's appointment comes not long after rumors circulated that Richard Beckman, the former head of Conde Nast's Media Group, might be tapped to replace Anderson. However, Beckman took a new position as president and CEO of the Fairchild Fashion Group, which publishes a number of business-to-business titles, including Women's Wear Daily and FN (Footwear News). Beckman was succeeded by Lou Cona, formerly the senior vice president of the Media Group.

Hearst Partners with Coupons.com

Hoping to appeal to newly spending-conscious consumers, Hearst Digital Magazines is teaming up with Coupons.com to launch a "coupons and deals" section on the Web sites of Delish.com according to Folio:, which first reported the story. The news of the partnership follows a month-long test run on Hearst's Quickandsimple.com, which resulted in visitors to the Web site printing out 55,600 coupons. Hearst claims that about 5.5 million unique visitors log on to Delish.com each month.

Worth Re-launches

Sandow Media Corp. is re-launching Worth, a high-end luxury glossy targeting the super-wealthy, beginning with its May issue. The bimonthly will be delivered gratis to 110,000 of these most deserving individuals. Sandow is keeping the editorial team from the magazine's previous incarnation, when it was owned by CurtCo -- including Richard Bradley, the former executive editor of 02138, a now-defunct magazine targeting Harvard alumni.

Meredith Executive Shuffle at ReadyMade

Meredith is continuing its management overhaul of ReadyMade, which targets younger female homeowners, with this week's announcement that co-founder and editor Shoshana Berger has been replaced by Andrew Wagner, formerly the editor of American Craft. Wagner was also the founding managing editor at Dwell. The replacement comes not long after Meredith relocated the magazine's offices from San Francisco to Meredith's main corporate headquarters in Des Moines.