"One of the benefits of an active interactive agency department with multiple PPC experts is that multiple people bring new insights to the table," writes Brian Carter.
Input from various
interactive areas adds value for clients, he adds. For instance, SEO insights are always part of Web designs Carter's firm, Fuel Interactive, does. And one SEM emloyee's geographical testing helped
cut a client's cost per click in half.
Read the whole story at Search Engine Journal »