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Microsoft Trademarks Search Brand

Joseph Tartakoff reports that Microsoft has registered the trademark "Sift." He writes that the filing describes "Sift" as an operating system software for mobile phones; computer search engine software; computer programs for searching email, text messages, address and contact information.

The trademark for Sift was filed on Jan. 9, according to Tartakoff. He believes Microsoft plans to unveil new online services by the time it launches Windows Mobile 7 next year. Microsoft applied for the trademark "Swivel," in March, "which it said in the application it wants to use for 'operating system software for mobile phones (cell phones).'"

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