• Adweek, Wednesday, May 6, 2009 9:30 AM

Mars has consolidated domestic media chores at roster shop MediaVest, following a review. The agency already handles Mars in the U.S. It now adds the lion's share of roughly $250 million in Wrigley business that was previously handled by Mindshare.

Mars acquired Wrigley last October and the two agencies competed for the combined account. All told, the combined companies spent $770 million on domestic ads last year, per Nielsen.

"The combination of Mars and Wrigley requires the optimum agency structure to drive growth and cost savings that address our collective media needs," says Carole Walker, Mars vice-president. The review was part of a market-by-market appraisal process that is continuing, say insiders.

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