The New York Post has the scoop on a new scheme devised by News Corp. Chairman Rupert Murdoch to get consumers to pay for content online. According to the report, Murdoch is assembling a global
team of News Corp. executives to develop a system for charging for online content. The team includes Murdoch himself, his son, James, Dow Jones CEO Les Hinton and former AOL CEO Jonathan Miller, who
is now News Corp.'s digital chief.
Apparently, the team is looking to create a consumer device similar to Amazon's Kindle that delivers News Corp. content from publications like
The Wall
Street Journal and
The New York Post as well as content from the company's television and movie units. It's interesting to see Murdoch move so aggressively towards pay-for content when only
two years ago, upon acquiring
The Wall Street Journal, he contemplated making its Web site free. Clearly, Murdoch is losing faith in the notion that online content can be paid for by
advertising alone.
Read the whole story at The New York Post »