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News Corp. Team Explores Charging for Online Content

The New York Post has the scoop on a new scheme devised by News Corp. Chairman Rupert Murdoch to get consumers to pay for content online. According to the report, Murdoch is assembling a global team of News Corp. executives to develop a system for charging for online content. The team includes Murdoch himself, his son, James, Dow Jones CEO Les Hinton and former AOL CEO Jonathan Miller, who is now News Corp.'s digital chief.

Apparently, the team is looking to create a consumer device similar to Amazon's Kindle that delivers News Corp. content from publications like The Wall Street Journal and The New York Post as well as content from the company's television and movie units. It's interesting to see Murdoch move so aggressively towards pay-for content when only two years ago, upon acquiring The Wall Street Journal, he contemplated making its Web site free. Clearly, Murdoch is losing faith in the notion that online content can be paid for by advertising alone.

Read the whole story at The New York Post »

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