NetRatings and Harris Interactive Introduce eCommercePulse

  • January 18, 2001
NetRatings and Harris Interactive have teamed up to introduce a comprehensive eCommerce research service focused on online consumer spending, behavior and attitudes. The new service, eCommercePulse, integrates eCommerce survey data collected from Harris Interactive's survey panel of more than seven million online users with data and insights from the Nielsen//NetRatings audience measurement panel.

Covering more than 300 eCommerce sites across 14 key vertical markets, eCommercePulse provides integrated monthly reports on eCommerce behavior, trends and spending (both online spending and offline spending that result from online shopping).

eCommercePulse provides the following key performance metrics for leading e-tailing sites and markets: consumer mindshare/brand awareness, shopping and purchasing behavior, online and offline channel distribution, online spending as well as offline spending that results from online shopping, purchaser share and revenue share, customer satisfaction & retention, and demographic/cybergraphic profiles.



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