Breaking search engine marketing into an a la carte menu containing different services may not be the most effective use of talent and resources, according to Gyutae Park. Companies typically split
SEM services into three categories: Organic, Paid Search, and Analytics.
Park suggests viewing search marketing as a menu with different courses: appetizer, salad, main course,
dessert and maybe even a wine pairing. All work together to complement each other to "magnify results."
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