In my last
Search Insider column I predicted that Twitter would be the talk of the town, er...
island at SIS.
Less than 24 hours into the conference, I think it's safe to hand over the buzzword bingo crown to the little microblogging platform that could. Whether it's attendees tweeting
the highlights (using hashtag #mpsis) or talking about the impact of Twitter on search, their personal lives, and everything in between, there's
no escaping the T-word.