SEMPO Institute has announced an educational partnership with Yellowbook to provide distance learning education for its media consultant sales team. Greg Sterling writes that the deal appears to help
Yellowbook's sales force educate and sell search engine marketing products to local advertisers and small businesses.
Sterling notes all major U.S. yellow pages publishers
including Yellowbook, newspapers, Yodle and ReachLocal have been marketing and selling simplified versions of SEM offerings for several years. Most are Google resellers.
Read the whole story at Search Engine Land »