Fodor's Pairs With Partners for Lead Gen Widget

  • May 13, 2009

When advertisers asked Fodor's for more direct-response driven ad opportunities, the travel publisher responded by developing "Check Rates," a booking widget, with Winstar Interactive Media.

Check Rates provides a search functionality to selected partners (the user checks which partner to search). Current partners include: Hotwire; Priceline; Hotels.com; Buddingbuddy and Whentofly.com.

"In today's economy it's imperative for sites to offer more effective opportunities for their advertiser's messaging," says Adam Guild, CEO of Los Angeles- based Winstar Interactive. "It is an example of Fodor's reacting to the marketplace and focusing further down in the purchasing funnel to search/book while planning a trip. Whether it is direct-response, branding or a combination of the two, Fodor's continues to step to the plate, providing better tools to deliver on our advertisers metrics."

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