Measure organic traffic by its impact on the return on investment (ROI), not by traffic, according to Daniel Waisberg. He believes some of the elements that paid search experts typically think
about when optimizing a page are often left out when optimizing organic campaigns.
For starters, don't equate organic search campaigns with free traffic. It's possible to gain free
traffic, but the most successful campaigns will require an SEO expert. Fine-tune landing pages and expand keyword targeting on search engines. These tasks should bring in new page views and
ultimately conversions.
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