Brian Carter serves up pointers on how to go beyond the limits of one AdWords account to find success without violating the Double Serving Policy. He explains the exceptions will allow you to get more
impressions within regulations, but provides a disclaimer with the instructions: "There's no guarantee that you'll be approved if you heed these criteria."
Carter says don't abuse the
strategy. Don't be black hat -- it won't serve you in the end. "Your offering on every website has to appeal to the prospect that searches for your keywords," he writes. If the ad doesn't fit the
information the searcher seeks, though you may get good click-through rates with clever ads, conversion rates will suffer and the overall effort won't deliver a positive return on investment.
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