TV news always has had the technological and high-profile edge over other news platforms -- an edge it should look to keep.
Newspapers executives believe they still have a lot to offer
consumers -- so much so, many publishers are considering charging for articles online. Right now, many have papers have been offering online content free in return for advertising consumers have to
click around in order to read stories.
With the blogging world growing exponentially, the theory is that consumers will pay for the real deal, as investigative reporting takes on increased
value in coming years, with Internet users looking to weed out commentary and blather from real facts -- or as real information as anyone can get these days.
Murdoch's change of heart
regarding the online Wall Street Journal.
Corp. will now keep it as a subscription model rather than moving to free and ad-supported content as it initially planned. This seems to support current newspaper sentiment.
print news is able to move to a pay model online, what about TV news? Maybe in a few years from now the likes of CNN or CBS News should consider becoming pay-TV news channels (as well as paid content
That's right. Just like HBO and Showtime. (I can feel the shuddering of cable and network news advertising sales executives right now).
The downside: Becoming a
pay-TV service would instantly cut their respective subscriber universes' in half -- if not by two-thirds of what they are now. The upside: in ten years, viewer fractionalization will come to all
networks near you.
Some critics have pointed out that newspapers shouldn't follow the pay-TV cable model
well, they aren't TV. Not only that, but coverage of local and international news, sports and city-council meetings isn't the high-profile stuff of a "Sex and the City,"
"Dexter," Weeds" or "Entourage."
But TV news organizations are different because they are... TV.
Right now there would be little need for cable TV news
groups to take on this play now. (Broadcast TV news operations may be another story). Last year, the historic political season witnessed all cable news networks having major rating increases. Some,
such as Fox News and MSNBC, are still seeing growth.
In a fast-changing universe, people still crow that content is king. This includes real news content.