• USA Today, Thursday, May 21, 2009 11 AM

Every copy of "The Obama Time Capsule," which is on sale exclusively at Amazon, can be customized to add such personal touches as the purchaser's name on the cover as one of the authors, a dedication, an image on the back cover and another on a page next to pictures of celebrities such as Oprah Winfrey. There's also a place-holder for a child's Obama-related artwork, Edward C. Baig reports.

The 200-page coffee-table book, which costs $35, chronicles Obama's election campaign and his first 100 days in office and contains images from more than 140 professional photographers and essays from prominent observers. After ordering the book at Amazon, reader/"authors" receive a link to the Time Capsule Web site, where they have 10 days to customize the book or it will get shipped as is.

"We hope this will be the world's first print-on-demand New York Times best seller," says Andrew Bolwell, director of new business initiatives at Hewlett-Packard, which supplies the print-on-demand technology and is lead sponsor for the project. Google, Facebook, AOL, Microsoft, Blurb and paper manufacturer NewPage also participated.

Read the whole story at USA Today »